Brand Identity & Naming

Yacht Branding, Naming & Brand Identity

A name is the first thing she carries.

Names and identities for superyachts, shipyards and cruise brands: from the transom to the logo, the onboard details and the launch. One voice, from first presentation to delivery.

Graphics

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Astra Nord

Shipyard · Identity, website and brand applications

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The identity of a German shipyard: the logo and the visual language that carries it from the yard gate to the launch: website, business cards, a founding coin and gifts for owners and guests.

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T. Fotiadis Design

Superyacht design studio · Rebranding, website and stationery

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The rebranding of a superyacht design studio: a new logo and a visual identity as precise as the yachts it draws.

What we deliver

01Yacht namingNames with meaning, history and presence, checked for how they read on the hull, on paper and in conversation.
02Logo and monogramWordmarks and monograms drawn for the vessel or the yard, built to work from a crest to a business card.
03Typography and colourA visual language for print, digital and onboard use.
04Onboard brandLinen, tableware, signage and crew details that carry the identity through every space.
05Brochures and launch materialsPresentation books, brochures, invitations and press kits.
06Brand guidelines and digitalGuidelines, websites and microsites so the identity stays consistent long after launch.

Who it is for

Owners naming a new yacht; shipyards and design studios shaping how they are seen; cruise brands launching a ship, a class or a new line.

How we work

IA conversation, and an NDA.Every project begins with a meeting and a mutual non-disclosure agreement covering design, geometry and intellectual property.
IIYour design, in our hands.From 3D models, drawings or simply references. We build what is missing.
IIIComposed, lit and graded by hand.Camera, light, materials and atmosphere, set by people who know yachts and their owners.
IVAI as the final layer.Our trained AI agents refine water, light and texture. Your design is never altered.
VDelivered — and we stay.Files serve the agreed project only. When the next launch comes, we are already part of the story.

We find a meeting beneficial.

Request a private meeting